I believe that personal passion is the only sustainable way to pursue any idea and / or startup in the medium and longer term. In the short term, there's loads of other things that keep you going: momentum, money, press, great feedback, investor interest, new customers etc. What these things how...
Banking Relationships - For this amount of money in emerging economies, a bank loan (or other form of debt) is your best option. There may be some private equity funds with an eastern european outlook. I may also be able to connect you to some investors, send me a message to tell me more.
If you're looking for agencies who have it down I'd recommend Ogilvy Social W+K Social and RGA. But it really depends on how you want to position your agency, you'll see they all take pretty different approaches. https://twitter.com/SocialOgilvy https://twitter.com/WiedenKennedy https://twitter...
Inbound marketing is currently the greatest ROI method of generating demand for your offering. This really boils down to putting out high authority content through Search and Social channels so you can start to engage with prospects and steer them inwards to your automation system. From there ...
I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...
I'd ask Rocco Baldassarre. He is the best online marketing consultant I've ever seen and can surely give you concrete advice. Said that, my advice would be a) your own e-commerce store so you can drive traffic to it without losing money on commissions b) learn from best selling products (you ca...
Mark is correct that the best advisors should have skin in the game but that advice is applicable only when you and your business are obviously investable. I've engaged advisors at times when I knew I wasn't ready to ask for their money and I've often begun advisory relationships in the earliest...
Have you watched Jonathan Fields' Good Life Project http://www.goodlifeproject.com/ Maybe that'll get you some ideas and inspiration. I know Jonathan and could connect you. I may have some other ideas but would need more information to know if they'd be worth trying. Let's connect
Pre-orders are always great for testing demand, eliciting end-user feedback and even generating a little revenue! You just have to be sure that you can fulfill whatever product or service the customer is paying for, beta or otherwise. Relative to b2b vs. b2c, I can't really speak to that based on...
Find people who are polar opposites of you politically, humorously, and appropriateness. Run the campaign and hashtag by them and listen to the comments. It is impossible to completely insulate yourself from blowback or trolls; that is why they can exist. But you can take precautions, as it appe...