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One is a SERVICE. Services sometimes have issues with profitability when scaling. You end up managing people and profit margins stay the same or decrease. The other is a PRODUCT. Products generally scale better as the cost of product remains more or less the same (COGS). Many people start cons...

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11 days and not a peep from any 'Top Clarity Experts!' Simple, find the experts you feel are high-converting and arrange a call. Let me know if your like to chat, I've been on Clarity since 2012.

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If it's email, my experience has been keep the touches valuable and consumable. By that I mean, don't send them a 2 page email with all kinds of content about how awesome your company is and why they should use your product. Take the education marketing approach. Send them little nuggets of usefu...

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I've been using perfectaudience.com and found great success. It's very easy to use and the results have consistently been above average. It's Facebook specific but where are most people spending their time? Facebook.

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Business lead generation. Give the reader a taste of the content and have them fill out their info to get access to the entire report. Then you build a list that you can market to later. Hubspot does this well - http://www.hubspot.com/marketing-resources. As a rule of thumb nowadays content shou...

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It's all about how the quality of the video, the relevance of the video to what the user expects / wants to have happen as part of their experience in that moment of the app. Most of all, the video has to be as short as possible to convey it's meaning & message. Finally, it has to create the ...

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I used to work in advertising and saw how colleagues would manipulate analytics to give the client what they wanted. I am extremely weary of paying for advertising with Uberpong. Regarding PR, it is very difficult to measure ROI so I prefer to reach out personally and let media outlets know I can...

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I don't think it is what you are looking for, but MailChimp.com was created by mistake from a services agency. They were sending emails for their clients and the next thing you know, they were making most of their money from send costs and the rest is history. Sorry I can't be more help.

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