A way that you can help your team is to communicate expectations clearly and early. This includes team meetings, how you work together, and 1-2-1s with managers to see how everything is going. It’s important that managers or team leaders have clearly communicated with their team what project mile...
An undervalued tool in this case is understanding the niche of your product or service determines the best 'tool' to identify your audience. FB Audience Insights is useful if FB is your primary means of social. If you are utilizing Twitter (and you should be), use bit.ly. Even the free version gi...
Hi, the essential thing before fundraising is to understand if you are "investment ready." Fundraising is a full-time job and a lot of startup waste time and resources trying to fundraise when they can't (the basic metrics are not there). So step number one is to check if you have the essential e...
Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...
First define "successful" and make sure others would see it as the same. If growth is stagnating, that's not what success looks like in an app. The only way you have a chance at selling it at anything above "fire sale prices" is you can say that you have enough actively engaged users, which i...
The answer is: as soon as possible. Trademarks can take 1-2 years before you go through the entire process. You can apply for a trademark yourself on the USTPO site. Might help to have a lawyer or paralegal help you if you are inexperienced. A simple filing costs a few hundred in fees depending o...
Couldn't you use both the Facebook and Game Center APIs and combine the results? You could either combine the results behind the scenes into one leaderboard with subsections, or have two separate leaderboards displayed, one with Facebook friends, and one with global. To keep people coming back t...
The previous answers given here are great, but I've copied a trick from legendary investor Monish Pabrai that I've used in previous startups that seems to work wonders -- especially if your company does direct B2B sales. Many Founders/ CEOs are hung up on having the Founder/ CEO/ President titl...
I'll cut right to the chase. You need to pay to get a good person. You are not selling a product with recurring revenues or a widget that a lot of people need. You do one-off projects for very custom business needs. These needs are random, and there is a LOT of competition. The person you wan...
In my experience, what I've seen is that you should clarify right from the beginning that they should use it within a year (365 days). Also, you should work on to your strategy to bring clients back to the platform. What you want is to people to spend that money as soon as possible so they woul...