Competing in this category when there are so many dominant incumbents is really difficult. You'll need a product that significantly leapfrogs that of the existing leaders, which means it's likely mobile-first and focuses on a simplified, minimalistic user experience that delivers on the core use...
Having a smart call to action at the end of each blog post is generally a good practice. Make it stand out, and make sure to add value to the visitor by signing up. I strongly recommend A/B testing (also called split-testing) your sign up call to action. That's the only way for you to improve t...
Here's a system a masterminded with Joel of Buffer (pun intended). General rules: Break the session into 3 parts and set time limits. Stick to one mastermind group partner for each session. Take it in turns for each part of the session. Prep: Have your achievements and challenges list ready ...
You'll never get indexed by Google right away, it's going to take at least a few days or weeks, but there are a few things you can do to speed up the process as much as possible. 1. Create at least one simple landing page while your site is being developed and include a few paragraphs of text ex...
Start with creating your USP (aka Message). This message will be the statement that sums up the reasons for doing business with you from THEIR perspective based on what THEY want (versus why YOU think they should do business with you). It may feature a unique ability your company can provide -...
Common issues are: * Sending the wrong message to a specific target group * The product/service is too complicated or not appealing enough * The reputation is not there - case studies, testimonials and actual reviews More expensive products and services need a solid portfolio of existing custom...
I've built this kind of system before for more than one company. What you want to build is a continuous integration system (and this is what my company specializes in). This allows you to trigger tests each time a developer submits code. The test you describe would fire up several environments in...
Having worked a consultant with global consulting firms and served over fifty of the Fortune 500 companies, I have been a consultant for over 15 years. Although the type of work will vary, consultants need to know why they are being hired. What does your client expect from you? If consultants ar...
Ask yourself: -Do you believe in their vision? -Would you leave everything you have to work with them to make their dream come true? -Do you have strong data that tell you that what they say will happen it's true? -Do you think the founders are the best to accomplish what they are going for? -Is...
1. I would attend Demo days for startups and plant seeds there. Attending meetups can be very helpful as well. 2. Subscribe to Crunchbase. When you see certain companies have raised certain about of money reach out to them. You can go cold or through an introduction. I am a firm believer in d...