There is not much background information when it comes to what your company is doing, but will try to provide some tips. Assume you are working with customers and have some kind of ticketing system in place, so for: 1) I would be sending a very short survey with every single ticket just asking...
I can immediately think of several NYC-specific hacks. For instance, some that would be immediately deployable in Jackson Heights, Queens. I've lived in Brooklyn NY for over 10 years, and I had South Asian roommates for 6 years (college and after), which has led to having many South Asians in m...
First, this should have been decided before you created the YouTube campaign. Always have your finish line defined before you start the race. Since that did not happen, however, your next best option is to determine what best impacts your business. It is tempting to look at "views" or "likes" o...
I'll urge you to reconsider. Speaking slowly and clearly in a presentation goes a long way in retaining attention and interest from your audience. I'll quote Paul Graham of Y-Combinator here "Err on the side of speaking slowly. At Rehearsal Day, one of the founders mentioned a rule actors use:...
I really like: Think Like Your Customer http://www.amazon.com/Think-Like-Your-Customer-Understanding/dp/0071441883 Conceptual Selling http://www.amazon.com/New-Conceptual-Selling-Face---Face/dp/0446695181/ref=sr_1_1?s=books&ie=UTF8&qid=1459434489&sr=1-1&keywords=conceptual+selling You can le...
Great question - local marketing is absolutely essential nowadays. Especially as few people are navigating social media looking for tooth whitening services, these will become more profitable than online over time. Here's a quick list of tools I suggest using to bolster your current social medi...
Cryptography: Look up the RSA encryption algorithm, it's used all over the place to protect financial transactions, etc.
Most of mine come from being eternally curious about the world around me - questioning how things are done, why things are done a certain way. Ideas tend to strike me when something happens that either makes me happy or excited (which I then want to make repeatable or shareable with the world)...
Face to Face will always be better. The reason is because to get to the root of an issue or to what really drives a person, you need to ask WHY 5 times. Only then you can offer a solution that will be irresistible to your prospects. Let's try with an email survey. 1. What is your biggest strug...
Crystal balls are never as crystal clear as we would like when peering into the fortunes of the stock market. I've worked in the market for more than 35 years and can tell you no one truly has the answer to this question. I'd be happy to talk to you about my views and give an overview of the curr...