There are a number of best practices -- and, generally, they are universal regardless of your product or service. The one that I would stress above all others is: Understand Your Customer. That is, resist the temptation to "jump in and build something", take some time to interview prospective c...
The answer to this varies wildly. It is dependent upon what you're asking the customer to do, what your relationship with them is, and what barriers they need to navigate to signup again (your stated win-back goal). I've seen success rates as high as 80% and as low as single digit. I don't thin...
Disruption is your answer. You have to make the product disruptive or the product be competitive with disruptive pricing. Some entrepreneurs have this myth that if they convince the potential investors to use their products then they can get the investment, however this is wrong. If you make ciga...
Hi! Great question! My name is Humberto Valle, I'm a global competitive strategist and run a hybrid agency out Texas. A lot of our own clients come to us with existing notions about how SEO didn't do anything for them, etc. only to find out that they were previously sold link farming and junk tha...
Hi, I've got years of experience in sales and small business management. While not travel-focused, I may be able to help. Why are you so focused on a direct-sales approach? I know travel agents that frequently sell adventure travel products for operators. Have you properly analyzed all ...
Are you talking about actual design mockups (PSD files etc) or just directional sketches that will help illustrate ideas you're having about how to improve the pages? If leaning more towards the former, I'd put yourself in a position to not need anyone else necessarily and just focus on creatin...
It can be as simple or as complicated as you need it to be. For my first startup we have a few board members, compensation was .5 to 1% equity for monthly meetings vested at 1 year. They are advisors and as such you should ask them what they expect from you, you from them and provide a framewor...
This is actually kind of a funny question to answer on Clarity. Not sure if you're aware, but we (Startups.co) actually own Clarity, Launchrock, and of course, Zirtual! Zirtual has an amazing product and great people. The company ran into problems around how it managed utilization of folks, wh...
Good question. However, I think the better question should be; what system and thought process do I need to have for my Company Because. Marketing is just one small factor of your enterprise. Each and every single part of your business needs to be working on all cylinders. Below is a System ...
I am not sure if your courses are video-based, but I have had success with Udemy and Teachable. I teach WordPress and have 7 courses on Udemy right now. They pay instructors based on a percentage and also if the students are part of Udemy already or if you drive traffic to the course from your ow...