The easiest answer to this is something a mentor told me a few years ago when I was working on a niche app....she said "do you honestly feel like you could be passionate about this for the next 10 years"? That may not sound like it's relevant but it is...honestly that's the only thing that matter...
For my money, nothing beats good content marketing. it drives your SEO (if optimized and framed correctly), establishes your level of expertise and gives your site visitors many layers with which to interact with as well as helps ultimately with conversion (abandonment follow-ups, drip campaigns...
You could start with my APELA framework. Awareness: The first consideration is the size of your target audience. If your product or service is only relevant to a small number of people, it will be more effective to reach them directly by LinkedIn or email. If on the other hand, they are numero...
The answer to this question covers a massive terrain. You can search for generalized answers. For more specific answers, likely best you connect with someone who is successful in your niche + talk with them about how they do lead generation. The gold standard, write a blog about your niche + m...
Marketing strategy! During the build of the product you should have been testing how it solves pain points for customers. This would help with clear brand and value alignment. As for acquisition, from the value alignment stage you should have a clear understanding of who your clients are, from th...
I'd say that market knowledge is incredibly important. You can buy a business at any revenue point, but if you don't know much about the market it's in or the industry, you could very well tank it. Do your due diligence and understand your exact plan and intentions of what you'd do with the newl...
Take a look at Moz and RJMetrics. If you are a sizeable company, RJMetrics is a great option.
It's unlikely I'm part of your target demographic for this question. But you've given me the opportunity to vent; therefore vent I shall! Gripe 1: Yesterday I spent hours writing a parser that takes a raw-text output from Bob's database and chops it up appropriately for insert into Bill's databa...
Experts can gain substantial benefits by answering questions from their peers in several ways, especially around knowledge-sharing and personal development. Here’s how this can be valuable, with examples of question types that might yield the greatest insights and benefits: 1. Problem-Solving an...
I don't know if I would suggest a book on "fundraising" because this is a situation in which personality, quality of team, execution and overall market potential play a determinant role in you getting funded. I've read a lot of books! I mean really a lot!! Mainly because i enjoy it, but the book...