There are a lot of things to keep in mind that would make this answer REALLY long. But, one of the most important is simply to remember your audience. As educators, we tend to get caught up in scholarly jargon and forget the simplicity that we need to reach our audience sometimes. Also, be spe...
My background: I've built several products that anonymously allow employees to communicate their concerns which also measure the impact of specific actions or inactions of organizations and leadership. The biggest negative impact of an organization that isn't very transparent is a lack of trust...
Clarity has dozen's of experts in this area - some are list here: https://clarity.fm/browse/industries/marketplaces and here: https://clarity.fm/topics/marketplaces-10183 https://clarity.fm/topics/online-marketplace-12395 My favorites are - Micha Kaufman (Founder/CEO @ Fiverr.com) https://clari...
It's not that Canadian VC's are risk adverse as much as they are not well positioned to invest at the seed stage where risk is highest. Canadian VC's used to enjoy a supply/demand imbalance where they could rely on being able to have a high chance to participate in a great Canadian company's rou...
There's usually a few downsides to developing with any kind of cross-platform solution. 1. You won't be writing apps in their native languages (ie. objective-c for iOS and java for Android). Instead, with Corona, you'll be writing your apps in Lua, which is a scripting language. 2. A lot of tim...
What are some things that first time entrepreneurs should consider? In general or before quitting their day job? I wrote a book on this topic with legendary investor Brad Feld. We based it on hearing more than 20,000 opportunity pitches. On Dragons Den on Shark Tank and first hand in our decade...
I have been able to buy views via Google Adwords. Google Adwords provides several options on how you can pay for ads and what you can track, with one of them being views. This is usually designed for brand awareness purposes and you need to have a channel and video set up for any video advertis...
Focus on improving your sales skills and delivering constant value to your accounts. With that in mind, I would recommend: "If You're Not First You're Last" by Grant Cardone "Closers Survival Guide" by Grant Cardone "Fanatical Prospecting" by Jeb Blount
I think with most, the challenge is in the expectation. We need to stop treating / valuing SEO in the same way we did 10 years ago. The sad truth is the dynamics of SEO and the role it plays in your marketing has changed a lot over the years but unfortunately most businesses are not realizing thi...
Essentially, you need to have clearer opt ins and make it very clear what you want to store and collect the users data for. So, as long as you can get people to opt in, you don't have a problem but if you can't it can affect everything dependent on the data you need.