Hi Michael, Yes: there is a way to do this. That is the brunt of what I train business owners and professionals to do: the key is in brain science. There are a couple of points and then the basic practices: a. The brain can only handle about four items per day of high priority b. These items ...
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...
You need to build your community from the get-go. Start with your beta testers, creating a community where they talk to each other about issues and come to you with ideas, suggestions and bugs. Encourage them to do this, no matter the issue, and respond quickly. If you develop a community like t...
I have noticed a 1% conversion rate to the Buy button. This is normal and anything over 1% is icing on the cake sales. That is actually 1 out of 100 sales which we notice with some of the apps we help our clients develop as well as the ecommerce websites we build for businesses. Our highest conv...
In your landing you tell the problem(s) your app solves. Make them feel the pain and tell them that signing up will heal it. So don't talk about "our app does this and that", but "do you have this problem? We have the solution"
Look on Google Communities for technology focused BETA testing groups... Look on Linkedin Groups for business focused potential testers... Look on Facebook Pages for people who like apps/companies like what you are trying to bring to market... That should get you started.
If you create a website and use responsive web design (the website automatically changes the way it looks on different screen sizes), you can have your cake and eat it too. :) The website would be usable from a large screened device (like a laptop) and if it is accessed via a small screen (like...
I've used the Foursquare API for a lot of different kinds of applications, both web and mobile. In my opinion you should not store any venue information in your application for a couple of reasons. First, I think the terms and conditions you agreed to when signing up for an API key prohibit yo...
You should try Balsamiq for this. After this you might consider InVision for displaying working and designed solutions
Established businesses and/or indirect competitors will most probably not bother getting into a partnership with you, at least until you start having some traction and results. Many startups have the ambition that they will build great partnerships starting from day one and they often get dissapo...