For the sake of getting your question answered here it would help to simplify but that aside without firm stats on engagement and sharing it would be difficult to say however with the paid expansion of game like Flappy Bird, Angry Birds I would say viral apps come close to if not over a k-factor ...
Asking a broad question welcomes suspect advice. It's unwise to apply generic "data" to a specific application. Narrow the focus - who is the typical user? Under age 30? Over the age of 45? Is the application typically used in the office during work hours or mostly out in the field? Is wifi/cell...
Don't Outsource. Period. While there are big drawbacks with outsourcing related to building internal expertise the real reason I would never outsource at your stage is the need for speed and flexibility. Per your description, you are an early stage start-up with a MVP that is gathering data....
You would have to apply for non profit status, which means you would have to incorporate as one of the 29 different 501c classifications. Since I don't know of the details of your business model I would not be able to say for certain, but it is contingent on your company fitting the description o...
Number of clicks, time among each and most importantly offers to opt in. I find people delete apps easily and if you connect through email / other channels faster w/ offers you have the ability to stay in front of the user.
Apple specifically precludes anything that can't be delivered via the app from using in-app purchases. So you're free to tie a credit-card to services and real-world fees (think Uber) without paying Apple any transaction fees. Here's Apple's documentation on what they support (and don't allow) ...
We have some success with it, but I recommend you check with Hiten Shah at KISSmetrics. I believe he told me that most of their sales can be tracked back to their content marketing efforts.
You don't create a business plan in the traditional sense of a business plan. It's a totally inefficient and outdated way to think about how to start, run and grow an app-based business. The best way to pitch investors is with the app itself. That is to say, unless you and your team have relev...
You always want to mitigate risk, for you and for investors, or partners. One of the easiest ways is creating fake landing pages of your product idea. You then run ads, fb or Google, and see if people 'convert'. Convert can be giving their email, clicking a button like buy now, faking all the way...
How can someone be an expert at iOS anything? Particularly with 12 years of experience. When did the iPhone sdks become available? 2009?