I think push vs in-app are two different things, like email and telephone call. Push reaches people who are not using your app, but require OS-level permission. In-app gives you much more flexibility but they only reach people who are using your app (obviously!). As to whether in-house or extern...
Knowledge source:- I'm an app developer myself (heading app development company www.agicent.com. I believe you understand that an App like OpenTable basically has 3 major parts; 1. one is the end user App that you see on the front end on iOS or Android, (native) 2. Another is an App or a web po...
If you need instant revenue, a PPC campaign might be the best approach. I would always suggest hiring a person or agency to manage that unless you have someone on staff that focuses on that alone. Doing PPC yourself is easy, but it's rarely the most profitable way to go due to the nuances that ar...
Hard to say with no information, but... I would always suggest starting with the community your customers belong to. 1. Try and get relevant music blogs writing about your app. 2. Look for tweeters who are big influencers of your potential customers and see if you can get them interested...
Hi, Yes, this is something that is fairly common. Calculation: in order to calculate the % you should give, you need to understand how much is due to the designer for all their work, and how much your projected profits will be in the first 6 months/year. Then, you offer a % which should give th...
There's a lot of marketplaces where you could promote the app to avid travelers. I work mostly in the travel space, and building an audience is always the hardest part, especially since there's so much competition. You have two great options, and the first I'd say is to create a press release. ...
Having just completed a top notch Accelerator program I can tell you that even in the great programs not every company survives. Accelerators and their coordinators are a good resource for entrepreneurs who may be in search of additional opportunities. That group of people varies greatly in ter...
If I had to pick a single efficient and affordable way of getting in front of a targeted audience I would have to recommend Facebook in-stream ads. You control the budget, the target group and the message and they are, right now, offering the highest conversion rates for mobile apps. Keep in mind...
The total addressable market is a function of the app's value proposition itself. Given that photos and messaging are now simply core features of pretty much any mobile-native application, you could cite every mobile user as your potential TAM. Anyone telling you that TAM is a useful point fo...
Hi there! Best of luck as you complete your college degree. From experience I will try to give you some insight into the world of startups and mobile apps. First some things to consider: 1. You live in a world of social klout 2.Apps must (specially iOS) must be very well developed, otherwise th...