A PR Agency will (should) price this based on value to the client. You would be wise to do the same and avoid the hourly-rate blackhole. Work with your client to determine the value of the deliverable to them, and price accordingly. Internally, you should now how much you want to earn per hour,...
Hi, there are a few different possibilities I’d look into, based on this limited information: First, I’d double check that you set up the ad campaign so that you’re paying by CPC (and not CPM), and that you’re looking at website clicks specifically and not clicks overall (the latter includes, li...
Trade shows are excellent for: 1. Exposure - getting your name out there to the industry. If you are looking to get established (i.e. you are just starting out) attending let's others "discover" you. If you are established it let's others know you are still in the game. 2. Recon - you get a ch...
Source: I founded a major display ad tech business. (What about Google's prediction of $100B by 2017?) I believe there are a few key things that need to change: Publishers need to wake up and stop forcing buyers to use old school hand-to-hand combat direct sales methods (where 70% of the curre...
Well done! You now realize that it is not the idea alone that matters. Too many would-be entrepreneurs miss this understanding. Marketing is an art when done correctly. It must be rooted in the 4Ps as we say, but it MUST be uniquely inspired by the goods and/or services that need to be "Crossin...
Yes, you can send FB ads to anywhere you want (landing page, webpage, whatever). You just need to have a business FB page to advertise.
I would start with small-ish, local shops, like flower shops, beauty salons, bakeries, used car places, etc. Places that are probably run by an older individual that doesn't currently do Facebook advertising. Don't ask them for an 'internship', because that implies something formal that would inv...
I don't know if you have tried this yet, but sometimes having a lookalike custom audience that is 99% similar doesn't always preform better than the lookalike audience that is 97% similar. If I were you I would go through AB test each of the different lookalike audiences, so try 99% vs 98% vs 9...
Beauty isn't my field -- not the cosmetic / fashion variety, anyway. But I see companies from other industries eager to pay bloggers for advertorials. So I assume that the same demand exists in the industry you're examining. I'd also imagine that such a database would make the process of conne...
The first and most important thing is to figure out where your customers are. I saw a question not too long ago that said they wanted to market to "middle aged women who are into fashion". Then you should spend all of your time on Pintrest! I've taught a lot of wedding professionals how to s...