1. Evaluate available advertising options (cpm, affiliate, # of ads per page, pages per site, etc.) 2. Create a spreadsheet with your assumptions for each of the variables (some of the things listed above) 3. Plug in different traffic volumes and see how revenue changes based on the selected vari...
I would suggest that web design services is going to have a very low conversion on Yelp. One of the best ways to advertise design is through Dribble, Behance and sites like it. Generally speaking, unless you've got a compelling offer that you attach to your campaign (e.g. free consultation), yo...
I guess the best answer is, it depends. What kind of mobile game are you marketing? Who are you targeting? For what platform? (iOS, Android?) Different ad networks work better than others depending on the type of game. A good place to start would be MoPub, MDotM, Manage, and Insight.
It's difficult to give specific advice without knowing the actual traffic level(1) and type of ads and placements(2) you have on your website but I'll make the assumption that those visitors don't record visits of extraordinary length resulting in at least several hundreds of thousands of pagevie...
Your interpretation of Facebook's ad platform is pretty accurate and it may not be the best fit for your purposes. This may not be the answer you're looking for, but I don't feel that traditional FB and Twitter ads offer the quality or quantity of leads you are looking for. Given that you are h...
Unfortunately, in most cases where a transition occurs between contract developers prior to a shipped product, it's almost *always* the case that the new developer starts the code largely from scratch. When problems dictate a required transition to a new developer, it usually means that the pre...
I've never experienced Google not giving *any* reason, typically they give a range or number of reasons that could have possibly triggered a disapproval. Do you have any other insights?
I'd run a lead ad targeted towards people with similar job titles or at competing companies. Include relevant job information (title, salary range, etc), then promote the ad as "easy application" and require full name, email and phone. Once they apply, send an email requesting their resume or get...
You're going to want a comprehensive marketing strategy that determines where your likely customers spend their time online and you'll want to focus on one to two channels that you will work to their maximum benefit until you feel they are saturated. You probably also want to think about enabling...