The first thing you should do (if not done already) is analyze your current traffic. You have to make sure a good percentage of your visitors are actually sticking around to either watch the video or at least enough to look at your other content. If this is not the case, then improving targeting...
You can try setting up a ACE (adwords campaign experiment) where you take your 'tried and true' exact/phrase match terms and then triple the bid. See what happens to your ROI. https://support.google.com/adwords/editor/answer/1399246?hl=en Honestly though, if the campaigns were running well and...
Hi Roger, You can set the process for running Facebook campaigns for many clients. There are few tools available which can be helpful to auto schedule your campaigns.
amazing question. Relevant to me right as I look for a developer myself. There are not a lot of people looking for app developers, so ads would have been the last thing I would have suggested. An easily scalable business model is to hire local sales contractors to find and funnel leads thems...
For four years, I was the marketing manager at Axial, a two sided marketplace that matches investors with companies looking to sell their businesses. We figured out the chicken and egg problem, then figured out how to market and sell each side in a way that scaled. When you think about building...
Start by interviewing people who do have experience in the field and determining to what extent they feel the pain for the problem you're solving. Your biggest risk with an idea where you don't have domain expertise in is that you're solving a problem that doesn't need solving. If after speakin...
Well done for creating the app. Great question. Regarding setting the price: I would try run a survey with some screen shots that show the game and it's purpose/experience, and ask potential users how much they would pay. I would run one survey with open end questions, such as: "which payment me...
I don't think you can find a single perfect example because that will be based on that particular company in that particular industry. But what you can do is look for a series of landing page best practices. My book, The Best Damn Web Marketing Checklist, Period! includes many of those best pract...
Start by educating your prospects through content. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated in...
[I'm Founder of isocket, the worlds largest marketplace for "premium" ad inventory] This question assumes (perhaps wrongly) that 1) a SSP and an exchange platform are all that different and 2) publishers don't understand what SSPs do and are staying away from them due to ignorance. It may be th...