A lot will depend on your negotiating leverage. Where there's leverage, there's opportunity. But your leverage is going to largely depend on what your license agreement says, and the form of the transaction between Company B and Company C. For instance, if Company C buys Company B's assets (as o...
First make sure you are vetting your advisor as much as he/she is vetting you. I would have a personal conversation with other teams that the advisor has worked with in the past. Get to a level of granularity on what worked and what did not. You don't disclose terms here which I appreciate b...
you should approach this question from the result you are seeking to achieve. Funds should be raised in quantum units which achieve the goal of raising the equity valuation of the company to set up the next funding target or to achieve break-even/profitability goals. This is not a one size fits...
I met these guys at the INBOUND14 confrence in Boston last year. Their pricing was way better than many things I was quoted before and they really do draw all thins by hand. They had a guy sketching people while there. They should be able to take you from start to finish within the scope of the p...
I'm going to give you a personal experience. I wanted some business experts to join a panel of judges and this was my "execution plan": Research universities and non-profits where this executives or business people give their time. Why? Most successful people that can teach (both are dif...
This question needs a bit more detail to be answered specifically, but long story short you will need to pay for it. Based on your audience, goals and objectives, you can fine tune the targeting to ensure you are paying for qualified traffic. You can also start cranking out and distributing con...
You may want to purchase a media list to get more chances at press. Services like Meltwater (which is subscription based) allow you to search via keywords and gives you the ability to export the direct email and phone numbers of these individuals. Would be happy to export you a couple of media ...
Hello! First, you're going to have to spend some time researching your targets. You can go for the typical outlets that feature startups, but I think you'll find great traction if you start researching bloggers that are in the healthy food space. I would also spend some time researching who has...
How about 'getting the word out' by talking about your startup and app on podcasts. You can start with my daily show called The App Guy Podcast. Subscribe On iTunes https://itunes.apple.com/podcast/the-app-guy/id771670010?mt=2 then contact me through my website http://TheAppGuy.co
The one word answer is: ask! Make it a process to systematically ask every client for referrals. Referrals from happy customers are indeed one of the best ways to generate new business. When and how to ask is a matter of taste and practice. Let me give you two examples which apply to B2B. 1. A...