Remember newspapers? There were lots of them, weeklies, dailies, community, local shoppers, etc. Some are still around. Do you think these little individual media outlets had a strategy or sales force going after large Fortune 500 advertisers? Nope. They used a system of brokers and represen...
There is really no single "best strategy" that will guarantee success (i.e admission to one of the top accelerators). That said, over the years, a lot of lessons have been learnt about must-haves in your application to give yourself the best possible shot. For e.g. [1] http://ycuniverse.com/yc-...
The best way to launch a product is to start promoting it before you release it on the market. Your strategy also should depend of how are you going to sell the product: online or in store. Lead all of your marketing activities must lead to your website. Here are some of the things you can do:...
The core underlying factor for this is that platforms and behaviors took hold which did two crucial things for commerce, communication, and entertainment driven companies. The first was provide a graph to leverage for quick scale, Zynga on Facebook being the best example. Many others were able to...
Hi! The quick answer is that simple invention ideas are great as they are the fastest and least expensive to develop, yet can still be highly profitable. I run a consumer product firm which has developed hundreds of inventions for home-based inventors or small product firms - Essentially we tak...
a) are you good at selling? b) can you afford to hire someone? c) do you have time to sell? Until you can afford to and literally don't have the time too, my gut says do it solo.
Dan has given you some excellent advice. On the low-level, purely mechanical front, send your pitch via some tracked service like FedEx or UPS, for two reasons. 1. Nobody is going to throw one away without opening it. 2. When a road-blocking gatekeeper rolls you to a stop, just say: "Could I sp...
Hello! First some questions. Are you working in a specific local market? What have you done to attract clients in the past? How did it work? Do you have a client base now? Have you tried any referral marketing at all? What are you teaching?
If you're talking about an app-store launch, then it's important to have the core mechanics of the product (from a user interaction perspective) figured out such that the majority of your users are doing the things you want them to do in order to drive continual engagement with the app. Design p...
I would put content out for free on YouTube, share via social media channels. In your Youtube channel, promote people to visit your website. On the website, collect email addresses to begin building an audience. Use the email address to send behind the scenes exclusive content and in each email ...