I spent over a decade with one of the world’s largest privately owned pet food manufacturers, earning multiple national sales awards and helping hundreds of retailers increase their average transaction value, add-on sales, staff confidence, and customer experience.

Before that, I spent 10 years inside retail with Big Al’s (Aquarium Services), starting at age 15 and becoming a store manager by 20. I’ve trained staff, built sales programs, helped launch new products, run territories, and advised pet brands on getting into stores and scaling.

If you want help with:
✔ Pet retail strategy
✔ Staff training & add-on sales
✔ Product development
✔ Getting into stores
✔ Working with distributors
✔ Pet supplements & treats
✔ Sales territory management
✔ Store operations