At Cascade Insights®, we bridge the gap between GenAI market insight and GenAI enablement.

We serve the GenAI market from two sides: we conduct research for B2B tech companies building GenAI solutions, and we help B2B organizations that are adopting existing GenAI solutions.

This dual emphasis gives us a comprehensive perspective on GenAI adoption: what drives success, what creates barriers, and how different approaches perform across organizations.

We call this Fluid Intelligence® — the blend of research depth and practical expertise that helps B2B companies build, implement, and adapt GenAI with clarity.